10 Ways To Increase Your E-commerce Conversion Rate

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Are you willing to increase your E-commerce Conversion Rate?. If yes, this post is for you to get some insights about it.

In the world of Internet Marketing, your website conversion rate can be calculated as the number of times a user completes the goal(example: buying a product) divided by the website traffic.

Conversion Rate Optimization is the process of increasing the percentage of your website visitors by asking them to perform an action like filling a form, purchasing a product etc.

All the visitors who are visiting your website obviously has some need or requirement.

Utilizing the website visitors in an effective and efficient manner is required to increase the Conversion Rates.

Understanding visitors requirement and selling the products to the visitor to solve their problem is required.

Let us see what are all the ways or steps you need to follow in increasing your E-commerce Conversion Rate.

Also, we can have a glance at some tools via this post which helps in Conversion Rate Optimization. If you are interested to know about Top 10 Conversation Rate Optimization tools available in the market to boost your website traffic, you can read it as well.

How To Increase Your E-commerce Conversion Rate :

Here are the ten ways to increase your e-commerce conversion rate which in turn will help you to increase the Conversion Rates with your website visitors and ofcourse it will end up in good sales and profit for you.

1. Optimize your Shopping carts

Use an icon to show the cart and allow them to store many items of their choice. Show all the necessary description of the items to leave no doubt in their minds.

2. Maximise product details

Give all the required information for the product make sure everything associated with it is crystal clear to the customer with no inbuilt doubts or questions.

If you look at the Amazon product page, they try to give you maximum information above the fold of the page. This also helps in the SEO ranking of your website. Always keep in mind that they or not buying the product from a store across the street so you need to verify at all steps.

3. Give a grand check out and treat your customers as guests

Don’t pressurize your visitors to register on your website. Allow them to buy items without signing-off from their account. Forcing may lead them to leave your account

4. Customer Review will skyrocket your conversion rate

Customer satisfaction should be the main target for your improvisation in your website, therefore, allow customers ratings and reviews. It may be good or bad both are effective in their own way if good then it will motivate you to betterment if bad it will help you to rectify your setbacks.

You can use Review generation Softwares to invite your customers to leave reviews.

5. Make sure that your “add-to-cart” and “checkout” options are  widespread in nature

At times we find that people selected some items of their choice don’t know what to do. They get stuck and therefore lose interest and leave the site now to make sure that doesn’t do that and take prompt actions these options or buttons of add to cart or checkout can help the process and lead benefits to the further proceeding steps.

6. Not exchange but make available the return option

Suppose a user has bought a certain item/product from your website but after the delivery, he/she is not liking it so he/she wants to return it. The website should have the return policy as well the money should be refundable. It would not only increase the conversion rate but also built a strong bond between you and the customers.

7. Make the site available in mobile phones

People do not always use their laptop or PC. If considered today’s scenario we have all the facilities available in our mobile phones. Therefore your site should be readily available in this small devices so that they can always buy anything anytime and the network also becomes much more flexible.

8. Have a Toll Free Customer Support Number for your website

You can have a toll free number of cheap service from tollfreeforwarding.com. Also, have a phone menu and provide the option of voicemail. It would make the customers more comfortable to buy.

9. The contents that you use or provide should be of greater value

Write useful and resourceful information regarding the products that would readily help in customer satisfaction.

The more valuable information or content you give on a particular the more interest would be shown by the customers in buying from your site. It helps in engaging your customers so that they know more about the product and the related products and make a conception in their mind. It’s a plus point to your SEO rankings.

10. Engage your customers till the last try

When a customer leaves your website they definitely buy from another website. This makes a huge negative impact on the site. Try not to fail the desired requirements or choice of the users and visitors. Well, we all say the first impression is always the last impression so try at all times to impress them with free offers bonus or other kinds of things to make a frequent visitor to your site.

 

Simple Tools that can be used to Increase Conversion Rates:

a). Use the Inspectlet tool 

It’s a very effective tool that will help you to give information of every move of the visitors on your page and also the data of them such as the IP address, where they came from, their actual location, how long they stayed in that particular location etc. 

How to use this magic tool?

Sign up using an account and then attach the script tag on your site to start of the inspection sessions. There is also a free package available for around 100 sessions using that you can observe how the process or the system works. The offer comes in every month. To see the information related to individual user or visitor add a script tag to your account and login with your Inspectlet account.

b). Second important tool Mixpanel

This tool would help you to supervise the events on various elements given by your website. It does not record sessions like the Inspectlet but photograph all the activities of the users such as how many times the user clicked a particular option or where the users are clicking. You can use it the same way as you used the Inspectlet just log in with your account and attach the script tag on your website and it will start working.

 Significance

It will do a statistical analysis of the activities if the users. It will also show better to say determine the fields that are of maximum importance to the users.

c). Crazy-egg or eye tracking tool

It analyses the users’ movement based on heat maps, scroll maps and overlay tools.

It tracks where the user is scrolling.

It uses different threads of multiple colors that will help you to visualize where the users made the highest number of clicks. Heat maps help you to see what the visitors do when they visit your website.

d). Make effective use of Google Analytics and Webmaster tools

There are many advantages of Google Analytics and Webmaster tools. They are as follows:

1. Both the tools can analyze as how the users have found that particular website by tracking the relative keywords they have searched from Google or other websites or whether they have directly visited the website.
2. The duration they have used that website
3. The location of the visitors
4. Check whether the visitors are old or new
5. What browser and operating system they have used and by using which electronic devices such as laptop or PC or mobile phones.
6. It also helps in calculating the density of traffic in the particular website.

Conclusion:

Hope you might have got a clear understanding about how to increase E-commerce Conversion rate by this time.

Feel free to leave your comments via the comment section.  Happy to answer all your queries.

Will meet you via another post. Till that bye and take care.