Whitehat Or Ethical SEO Techniques – Beginners Guide

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Today’s article is about Ethical SEO Techniques which was crafted with beginners in mind.

You need to use correct Whitehat SEO Techniques always as expected by Google else your blog may end up with Google penalty for using wrong SEO strategies.

We felt like a lot of our articles were made with the assumption that you guys already know something about SEO which is great because we want our readers base to feel like they’re learning new things.

But that kind of leaves out the people who are new to blogging or don’t know much about SEO.

Let us get into the details.

Note: This post may contain affiliate links. You may read our disclosure here for more details.

Ethical SEO Techniques You Should Know

This is gonna be great information for beginners (those who are just getting started) and of course for experienced bloggers as well. 

We’re gonna start out by defining SEO, we’re going to then talk about tips and myths and then lay out key terms that every creator should know about.

SEO provides one of the biggest opportunities on the web.

SEO is all about utilizing the algorithm of a search engine to make sure that your web page ranks higher than somebody else’s on a Google search.

Let’s take a look at an example, let’s say you’re watching your favorite movie and onto the screen comes none other than Rober DeNiro and you think to yourself I wonder how much Rober DeNiro makes.

Now so as any normal person would, you pull out your device and then type in Robert DeNiro net worth.

Celebrity net worth is a huge topic on Google right now and sure enough up come your google search results.

But how does Google decide which web page ranks number one in the search or number two?

How do they decide all the ones that ranked on the first page or the second page?

This is SEO.

So every search query you type into your Google search bar if they rank the best possible options one to through however many there are so that you can get your question answered as quickly and efficiently as possible.

Over 80% of the world’s Wi-Fi capable population uses Google as their search engine and the reason is they’ve gotten so good at ranking all of the web pages for every possible search.

You may be wondering, but so what man I mean like I get that Google has this algorithm make sure that my searches get the best answers possible or whatever but what can SEO actually do for me!

Well, it’s both the fastest-growing and the most accessible form of marketing and it can turn your full-time income into a passive one.

Blogging – Content Optimization With Ethical SEO Techniques

You might have heard of mommy blogs, finance blogs, celebrity gossip blogs, travel blogs, food blogs etc.

Well, the reason that everyone has heard of these blogs is that they are the most competitive niches to get to the market for those is way oversaturated.

So don’t waste your time with those niches. Those are what everyone thinks up when they hear the word blog but they are not the only option.

One of the very best ways to take advantage of Ethical SEO Techniques is through blogging.

Let’s talk about what you can do to create a blog that has lower competition but still really high-profit potential.

The very first thing you should know is that you can make a blog on any niche that someone searches on Google so that you able to pull more free organic traffic to your blog by implementing Ethical SEO Techniques.

Let’s head back to the search bar to give you guys an example.

For instance, somebody is not familiar with a snake but recently got it as a birthday present from his friends.

Since he/she does have any knowledge about it and once he realizes that he can’t take care of it

They find themselves back on google searching now for something like “what does a pet snake eat”

There are still plenty of websites trying to answer the search even though it’s a much less popular topic than celebrity net worth.

These are all bloggers who saw that there was a need or in other words something people were searching for and even though it’s a much smaller audience, there is still plenty of traffic potential.

People who could come to this website from all over the world.

There are blogs about both rock climbing, stamp collecting, Persian rugs, marathon training, national parks and anything else anyone could ever type into Google.

If people are searching for it then you can blog about it.

What does SEO have to do with Blogging?

Well, I’m glad you asked, when you write a post about pet snake feeding schedules, for example, you want that post to rank higher than any other post on the topic and the higher you rank the more people will click on your posts.

Then with a little help from advertising, affiliate marketing or some other monetizing options, your site can start to make money and believe it or not something as simple as a pet snake site can make thousands of dollars per month.

Some Basic Ethical SEO Techniques You Must Be Aware Of

Even knowing just these can give you the ability to write content that ranks number one on Google.

By far the most important factor in appealing to Google is great user experience in other words when someone came to your website did they find what they were looking for or more did you exceed their expectations and provide them with additional information that they would want to know?

You may ask Oh please man! Google is a machine, it can’t tell how my page visitors feel after they read my blog post!

Actually, there are some solid indicators that Google uses to gauge that Google can see how long someone stayed on your page if they stayed on your website and went to another post.

Or if they read all the way through the post or if they clicked on the links within the post.

All of these indicate a good user experience.

It’s not a perfect system but for the most part, Google does a great job of tracking how users feel about the content when they are reading your post.

But what does this mean for us, can we really control how long someone spends reading our posts?

Actually, with the right tactics, you can tremendously improve your chances the most important thing you can do for your post is making it the most helpful resource on the web on that topic.

If the page visitors are liking what they see Google will see that and rank your post above the others but being helpful isn’t the only thing Google also looks at more technical aspects of your post to gauge how valuable it is to the potential page visitor.

Ethical SEO Techniques That Helps Google To Rank Your Site Better

Following are some of the tips Google uses to establish your site as an authority on the topic.

1. Article Length and Original Content

Your credibility will go up dramatically in Google’s eyes with the more words a post has the more likely Google is to say this post has some substance.

Let’s break-in, for example, we never post an article that has less than a thousand words and the more competition the topic of the article has on Google, the higher the word count should be.

It’s one of the best ways to make sure that you have the edge over the competing articles in your niche if Google sees that other reliable.

Never ever copy others blog content. You can easily get caught with n number of tools by Google and other bloggers if you do so.

Always post only original content in your blog.

2. Backlinks

Authority sites are linking to yours it will say, other people really like this site so it must be ranked worthy.

The more backlinks a site has, the more likely it is to rank higher in Google.

There are 9 methods here which you may try to grab more backlinks.

In other words, among all other tips, this particular Ethical SEO Techniques is an important one which you must focus regularly on building backlinks to your blog posts to get more traffic and for increasing the domain authority.

Semrush is an awesome SEO tool you can rely on to check your site backlinks.

3. Use Keywords At Right Places With Correct Keyword Density

You are expected to use the targeted keyword at the blog post title, the start of the post, middle of the post and at the end of the post so that your article able to rank for that keyword, etc.

You can also use Yoast SEO plugin as a newbie that guides you about the places you need to use your chosen or targeted keyword in your blog post content so that you able to optimize content accordingly.

Keyword Density should not exceed 1.5% to be on the safer side.

Excess use of keywords will increase the keyword density which in turn will bring Google penalty. So you need to be careful.

4. Blog Post Format

Now let’s move on to next Ethical SEO Techniques which is all about diving deeper into the makeup of a blog post.

I’m talking about the textual ingredients of a post that make it look great to a search engine. Google can tell whether your post is formatted professionally and I’m not talking to a government briefing or a business memo

I’m talking about what looks great to the page visitor.

Here are some of the ways Google looks for great formatting.

Google has a feature called “SNIPPET”.

it’s a small box that appears before any of the results when you type in a search and you can write your answer paragraph to fit the specifications of the snippet so that you can deliberately win that spot.

Things to do to make answer paragraphs Snippet worthy

Follow below tips to increase your blog post possibility of attaining position 0 (that is the first position above all) on Google first page for your targeted keyword.

1. Make the paragraph around 250-300 Characters

First of all, we make the paragraph around 250 to 350 characters, picture as a long tweet.

The reason they want it to be this concise because the snippet is a feature that intentionally gives a clear but short answer.

 

2. State the question right before the answer

Next, we state the question right before the answer.

That way Google sees in no uncertain terms the exact question were addressing.

We also make the language of the answer paragraph read like an encyclopedia entry though you can have a folksy tone in the rest of your post.

But in the snippet, you’ll want to be strictly business.

To ensure that the content of a post is relevant Google’s bots will read only the subheading titles of a post.

In addition, one other cool thing that Google can do is take the titles of your subheadings and organize them into a bulleted list and then use that list as a snippet.

It’ll look a little bit like this

You’ll also want to use language in your subheadings that intrigues the page visitor to read on.

This is an SEO principle because the longer the visitor stays on the page the better the post looks to Google.

Here’s a quick example of making your subheading titles look more tempting.

If you were to write a post about choosing the right baseball glove, you could make a subheading that says “taking your measurements” but there is no inviting tone whatsoever in a title like that.

So instead put something like “remember this sizing tip and you’ll find the right mint every time” or the little known facts of “mitt fitting”

Make the reader feel like you’re letting them in on trade secrets and they’ll want to stick around.

Myths about SEO

Now let’s bust some SEO.

There are a ton of these floating around like for instance a ratio that can perfectly predict if Google will rank your post.

Let me stop you right there because most SEO fads are really just that and I want to go over a few of them so that we can separate SEO fact from fiction.

Even if they were true at one point, Google is getting smarter they have made a point to get rid of certain criteria because they are no longer the best ways of judging the merit of a post.

Keyword research is so 90s. Keyword research used to be the way a search engine judged whether a post was relevant to the search.

It basically meant taking the exact phrase searched and then putting it in the title and all throughout the body content.

For example, if I was writing a post with the keyword phrase “python diet”.

Keyword density would suggest that I should take that exact phrase and just plaster it all over the post even if all that repetition looks a little strange to the user which it usually did.

But that’s just not how it works anymore

Google has gotten smart enough to analyze whether a post is saying the same thing without using the same words this is sometimes called latent semantic indexing or LSI.

Then we have a keyword density which is basically just a percentage describing how frequently your keywords are used throughout a blog post.

Don’t stuff your content with too much of keywords. This is a kind of unethical SEO Techniques.

It doesn’t really benefit the user and semantic terms are now getting the job done just as well.

Bonus Tip

Next is a domain name which is basically just the unique name of your website.

Once you purchase a domain name it’s yours and no one else can use it and it’s the name that people are going to associate with your content.

So try to find one that’s memorable.

Conclusion

Which is your favorite Ethical SEO Techniques or which technique you are yet to try?.

Use tools like Semrush (7 days FREE Trial package is available to test the tool) for your Search Engine Optimization needs and to rank in Google first page.

Still, have doubts or queries?.

You can look at some more SEO Techniques here if interested.

Feel free to touch base with us via comment section.

If you have any exciting tips to share, do comment below and share your insights too.