12 Best Email Subject Headlines in 2024

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If you’re trying to increase your email open rates and I bet you that these best email subject headlines – 2019 list are gonna do the trick.

I talk in some of the past blog posts about how important a good email marketing strategy is to the health of any small business.

Or come to think of it a business of any size but if you want your emails to be read and ultimately clicked on, it all starts with a great email subject line.

Let me start with a quick statistics, you know in 2019 average email open rates are right around 20 percent but inside my clients who uses these tactics and formulas are seeing email open rates between 35 and 45 percent.

I want to go over some of my best tips, you can start using today to make those subject lines much more intriguing and clickable so that more people open your emails and read all that great content that you’re spending time on.

 

Best Email Subject Headlines – 2019 Updated List

1. Numbered/Bullet points

So the first type of best email subject headlines of 2019 is a numbered list.

Most human beings are just kind of drawn to lists and we especially like numbers.

Why bullet points? Whether you like it or not, they really did a good job on keeping people reading your email, blog posts, pages, articles, and copy like nothing else …

A bullet clearly expresses the promise and benefit to the reader. That’s right… they’re like a mini-headlines. It basically encourages the scanning reader eyes to go back into the real meat of your content or to go forward with your selling point and call to action.

If possible, try to keep your bullet points symmetrical. It means one line each, two lines each, etc.

It’s much easier on the scanning eyes and therefore makes it much easier on the reader.

Try your best to Avoid bullet clutter at all costs. Avoid getting into a detailed outline jumble of subtitles, bullets, and sub-bullets.

Bullets are not for the confusion but designed for clarity.

Practice parallelism meaning always keeps your bullet groups thematically related. Maintain the same grammatical form and begin each of the bullets with the same part of speech.

Keep in mind that that bullets are not exactly sentences. They are more of a semi-headlines. If you want to write a complete sentence, it’s better to stick with a paragraph or a numbered list.

You know, it’s no surprise that the most shared articles on Facebook or LinkedIn or any of those platforms are these BuzzFeed styles numbered lists.

So why not just take a page out of their playbook, in fact, if you’re stuck for ideas just go to BuzzFeed and do a search and see what kinds of articles come up in your niche.

You know if you were to promise seven Home Staging tips that you’re not gonna find on HGTV your audience is probably going to be very curious to see what those tips are.

Speaking of which our next type of subject line is curiosity

 

2. Curiosity

The next best email subject headlines in 2019 that can yield good result is about creating Curiosity.

There are a million ways to pitch curiosity through a subject line and teasing the items in a numbered list is just one of them.

You can also tease the content of an email with just a simple statement like “this is the method I use to double email open rates” and something along those lines or “Small business website needs in 2019”.

You are going to explain it either those things actually are but just mentioning them in the subject line makes people curious and much more likely to open to see what’s inside.

Humans have a natural desire for closure– we usually don’t like to leave gaps in our knowledge.

We just want to be the all knowing thing.

So, you can leverage these human traits and desire for closure by leaving your subject line open-ended.

This way your subscribers will be naturally curious. It will be like a cliffhanger for them and that can only be satisfied by opening and reading the email.

Here are some examples of curiosity-inducing subject lines that actually work…

• “*Don’t Open This Email*”
• “Last Day To See What This Mystery Email Is All About”
• “10 bizarre money habits making Millennials richer”
• “Check out my new “man cave” [PICS]”
• “Is this the hottest career in marketing?”
• “What They Eat In Prison”
• “9 Disgusting Facts about Thanksgiving”
• “Hologram Shorts?!”
• “A faster donkey”

 

3. QuickFix

Next best email subject headlines in this 2019 list we have the quick fix.

So you know most human beings are just kind of lazy.

We want the highest return for the lowest investment and the quick fix email feeds right into the need for wanting that short cut by offering a quick and easy solution to a problem that our subscribers are likely facing.

They’ll definitely want to open that up, so emphasize the what’s inside can somehow help them in just 5 minutes or is the secret sauce they need to get a quick win.

You know, you can use phrases like “one skill”, “simple tweaks”, “simplest technique that you can use today” and “easy ways”.

4. Name Recognition

The next best email subject headlines in this 2019 list is to do with name recognition.

One easy way to get attention and to build Authority by proxy is to simply mention somebody that your audience likely already knows and admires.

And people usually use this one with a bit of curiosity as well as things like “This productivity hack from Oprah will finally get you moving in 2019” or how about “Did you hear what Gary Vaynerchuk said about Facebook Ads yesterday”

This tactic basically allows you to borrow influence from others and then inside the email, you can give your own take on it and start building your own influence.

 

5. Case Study Influence

Ok, next best email subject headlines in 2019 we would like to specify is about case study subject line,

People like case studies for two reasons

They provide proof that a technique or strategy actually works and

They usually offer a step-by-step repeatable process that your readers can follow to get the same results.

So when you create a case study that shows a proven system that’s gonna help your readers, just say so in the subject line “How I got 26,778 subscribers in five months”.

 

6. Video

All right this best email subject headlines in 2019 are very near and dear to me and that is just using the word video

Remember how I said earlier than my client’s email open rates are between 35 and 45 percent.

Well, I honestly attribute most of that to the fact that they put video inside the emails and call it out typically in the subject line.

People are just naturally drawn to video.

They are more inclined to watch a cooking video rather than a recipe because the video is generally easier to digest and understand and it has a higher perceived value than written text does.

So whenever you add a video to an email, all you have to do is use the word video at the very front of the subject line.

Simple as that.

 

7. Exclusivity

Next best email subject headlines in this 2019 list we have is exclusivity,

People love feeling like they’re on the inside track of something whether that’s getting special deals just for them or insider info of some kind.

It just gives him a sense of belonging that can really build loyalty and increase conversions down the road.

Just using the right phrasing and your subject lines can make your subscribers feel special and the results can be pretty significant.

A few ideas for phrasing include-

• These insider tips
• You’re invited
• Private invite
• An exclusive offer

These can work really well for your content based value at emails as well as your periodic offers

 

8. Compelling Questions

Alright, we have compelling questions as the next best email subject headlines in 2019.

Asking the right question can really draw your reader in especially if it’s something that’s really relevant to them or kind of addresses a problem they’re likely having.

A realtor might ask “do you know how much house you can afford” or you might ask “Do you really know how does work?”

There’s a natural curiosity in the right question that people just have to have answered all

 

9. Do not use all Cap or lots of exclamation points (!!!)

So not only does this look obnoxious but it also looks spammy as well.

It’s probably gonna get your email ignored or worse you know your subscriber’s email program like Gmail or outlook will probably take one look at that email subject headlines and just reroute it to either the promotions tab or even worse the spam folder if it does not create the best appeal to email reader in 2019.

And kind of a bonus thing here related is don’t use a question mark and an exclamation point in a subject line

Using those two in the same subject line even if they’re not together can actually flag your email as spam

So rather than resorting to shouting or using a million question marks, try using one of these other tips instead.

If you do it right hopefully your email is going to be seen read and then click through to your website.

 

10. Urgency

This has been exploited much but it still works.

There’s a phrase that, for many of us. It is just a reminiscent of the classic infomercials for products or services: “Act now!” or “Buy Now”

Although, this may not exactly encourage using that exact language in your content, by communicating in urgency and scarcity in your best email subject headlines in 2019 should actually compel your readers to go through your products or click or act.

Bt only when you phrased creatively and strategically.

If you don’t want to be known as “the brand that cried wolf,”.

Make sure that you use these subject lines very sparingly, and try to limit them as much as possible and use only when the occasion genuinely calls for immediate action.

 

11. Keep It Short

You know that the space you got for your best email subject headlines in 2019 is super limited.

So, try to make the best of it and know that even smaller when you take into account that 55% of emails are opened on a mobile device, where the space for subject lines is very tiny.

Readers usually tend to scan their email list pretty quickly in a second or two.

So you’ve got to try your best to grab your reader’s attention fast.

By the way, this tip comes directly from MailChimp – a major email marketing service – which has analyzed literally millions if not billions of emails sent through its platform.

So, you know it’s important and they discovered that short but direct subject lines usually deliver the highest open rates.

So, Try to make sure that you keep your subject line to fewer less than 50 characters and also be ruthless in cutting out irrelevant and redundant phrases or words.

Try to aim to get your message across in the shortest way and phrasing as possible.

 

12. Avoid the ‘no-reply’ sender name

Never ever use the “[email protected] email.

People are becoming more and more aware of spam and most people hesitate to open an email from an unfamiliar sender.

It even feels like talking to a robot and not an actual person on the other end.

Example, Think about when you call a service company and you can’t actually get a hold of an actual person. It’s really frustrating, right? Well, that goes the same for email too.

I repeat: Never use “[email protected]. Not only makes it look less personable, but truth be told, it stops people from adding your email to their address book and marking as spam.

 

Final Words about Best Email Subject Headlines 2019

But now I want to hear from you and I want to know which of these types of best email subject headlines of 2019 have you personally used or which kind are you excited to use in your next email.

I want to know all about it, so put it in the comments below along with any questions you have and I’ll read through all of it and answer everything I can.

You can also read about crucial email marketing tips here if interested.