9 Reasons Why People Buy. Implement These Tricks To Increase Sales

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Today I’m gonna teach you nine reasons why people buy.

How do you sell a product or service?

How do you sell more of what you have? or How do you sell it faster and then how do you sell it to more people?

Now, these are not emotional reasons.

I’m not gonna talk about that.

I’ve got other articles that I will talk about that in the coming future, but today I’m gonna teach you the points of differentiation in terms of your offer, in terms of your focus, what do you need to focus on?

How do you stand out in the marketplace?

How to cut through the noise, right? and How do you make sure that more people will buy from you?

So, let’s get right into it.

 

9 Reasons Why People Buy And How To Increase Your Business Sales:

1. People Based on Price

Reason number one why people buy is because of the price.

Comment below if this is how you buy and how you make your buying decisions, based on price.

Who gives me a better deal? and Who offers the cheapest price?

That’s who I’m gonna buy from, right?

So, maybe when it comes to your products or services you do offer the lowest price in the marketplace or you offer a lower price compared to your competitors.

Yes, that is one reason why people will buy from you.

The challenge, when it comes to offering the lowest price, is when you compete by the price you die by price.

It is not a sustainable advantage because anybody at any given time could come in and compete with you and offer a lower price.

So, whatever advantages you have right now in terms of getting customers and getting market share.

Someone can always come in and just say, “Hey, you know what? We’re gonna offer 10% cheaper, 20% cheaper than what you’re offering right now”.

You instantly lose that competitive advantage.

But that is one option.

So, think of areas where you buy based on price.

 

2. People Buy based on Selection

Reason number two why people buy is because of selection.

We buy from places and companies where they offer a wide range of selections.

One of the best examples I could give you is Amazon, right?

When you want to buy something you would go to Amazon because they offer a wide range of selections Or maybe there’s a local store that you go to that offer a wide range of selections.

You like to go there because you don’t need to go to here and there searching for individual items from different stores.

You can just go to one place and buy almost everything that you want.

So, Amazon is a great example.

When you need to buy something, and you are like, ah, you know what? I don’t want to make a trip. I don’t want to send someone to get all that stuff.

Maybe just go to Amazon, buy, and ship directly to my house, and pretty much has everything that I want. You can look at the reviews, you can compare prices.

Great.

Let me give you another example.

Netflix.

One of the reasons why Netflix is so successful is because now you can go to Netflix and you can just watch.

You get a lot of selections, right? What type of movies that you want.

Do you like action movies? They’ve got a ton of those.

Do you like drama? They’ve got a ton of those.

Do you like TV series? They got a ton of those.

So, that’s the second reason why people buy.

 

3. People Buy based on Quality

Reason number three why people buy is because of quality.

We want good quality products and services, don’t you? Think about in your own life who do you buy from?

Don’t you want superior quality in terms of products or services that maybe you have to pay a little bit more, but you’re like, you know what, it is worth it!

The experience is worth it. You’re willing to spend a little bit more money, but what’s very interesting is this.

As a buyer and as a consumer, we could be a price buyer in one category and we could be a quality buyer from a totally different category.

Just because you buy based on price for certain products and services, it doesn’t mean you’re always a price buyer across the board.

It’s very, very critical.

So, think about in your own life,

Where do you buy for quality that you don’t mind spending a little bit more money?

For me, I almost always buy for qualities.

For example, as for shoes, you used to buy cheap shoes.

You may think it doesn’t make a difference, right? But what happens is when you buy cheap shoes they wouldn’t last as long and they would not be as comfortable.

The quality is not as good. Now if you spend more money on a pair of shoes, yes, it is more expensive, but they are more comfortable, they’re more durable, also, they look better and they feel better and they last longer.

So, there’s certain products and services that you do choose to buy in my life based on quality.

People are always willing to pay for quality.

There’s always a segment in the marketplace that is willing to pay more, in fact, a lot more, for premium products, services.

They don’t mind it as long as the quality, it is good.

 

4. People Buy based on Convenience

Reason number four why people buy is because of convenience.

Nowadays consumers want something and right now.

We don’t want to wait.

So, convenience is a huge selling factor.

Imagine this, you are traveling, right?

You landed at the airport, you go to the hotel, and then, you want to eat, you’re hungry.

But all the restaurants are already closed.

You’re in your hotel room, you’re like, “oh my god, I need something to eat”. and you look at the mini bar knowing that chips cost like two, three or even four times more than what you could get in some store.

Why is this costs so costly?

But you know what? You’re hungry and you want some food.

You’re willing to pay more money for what? It’s the same product.

For convenience.

People are willing to pay more for convenience.

Something that will save them time, that will save them a lot of effort.

So, convenience is a huge selling factor.

So, why are you willing to pay three or four times more for the same product that you get somewhere else?

You could easily go get in a car, get in a Uber, and go get it, but you’re like, I don’t want to move, it’s late at night, I’m tired, I’m exhausted, I just want something. A quick bite, I just want something to eat.

That’s perfectly fine.

You’re buying convenience. So, people are willing to pay for convenience.

In fact, people are willing to pay quite a bit for convenience.

So, comment below. Where else in your life that you buy because of convenience?

Amazon, besides selection, they also offer convenience. It’s simple.

You don’t need to go somewhere. You don’t need to get in your car. You could just go to my phone, computer or iPad and just order from there.

So, that’s another selling advantage that they have. Convenience.

 

5. People Buy based on Personalization

Reason number five why people buy is because of personalized service.

I very much believe now the competitive advantage a lot of companies should offer is personalized service.

We are now in the era of personalization. We don’t just want products for everybody, we want products for us.

Even think of like Coca-Cola, a brand.

You’ve seen those bottle where they have your personalized name on it, right?

It’s a form of personalization. That’s my bottle of Coca-Cola, although, you know, it’s the same thing, it’s just Coca-Cola, it’s a Coke.

But that’s a form.

Even for something like this people want personalization. You think about Amazon, you go there, it is a personalized shopping experience.

Your Amazon home page is very different from mine. Depends on what products you bought in the past, what’s your browsing history, right?

So, think about that, personalized service.

I’ll give you a perfect example.

Jenny is a personal shopper at Heart of Renfield, and she offers personalized service.

Example, she always goes the extra mile. Whenever there’s a new product, without you going to the store, she will send you pictures,

hey, we’ve got this new suit, we’ve got this new bag or we’ve got this new jacket,

Whatever it might be, you will take a look.

And then, you can say, okay, you know what, that’s cool.

If you do like it, they have the credit cards on file and she could just bill the credit card, she will bring it to you, to your home, dropped it off to a concierge.

You could try it on. If you don’t like it she could come to the concierge and take it back.

It saves you a lot of time.

It’s a personalized service.

When you go to the store and when you buy a bunch of things, they also put all of that together and then deliver to your home without you carrying all the bags and stuff like that.

You could just keep shopping.

It makes your shopping experience more enjoyable, and also saves a lot of time, as well.

See, personalized service.

 

6. Safety

Did you know that The U.S. Department of Defense spends more than $57 million per hour just to keep the American people safe?

The need for own self-protection is growing and also a desire that is and will be always timeless and universal.

So, Products that can be successfully played to fear and offer a solution that makes us less afraid, are more likely to sell more.

Also, you can use the Fear of missing out to motivate people to act quickly.

 

8. People buy when it is simple to buy

People naturally just don’t like anything to be hard, they want it to be simple especially when they are handing over their hard earned money.

For example, Sites like Basecamp are making their trying out product incredibly simple.

So, If you have to physically run two or three blocks to the grocery store to buy a gallon of milk, chances are you’re probably going to go without milk for a while.

So, Make the purchase as simple as it can be for your customer. Rather than using complicated marketing, Use a simple easy to understand marketing, language, and processes.

Yes, It does sound rudimentary, but in my opinion, why I think a lot of marketing fails is because the marketers never in their tiniest moment ask themselves –– does this actually make sense? If they see this ad, will they as an individual click or not.

So Keep everything simple. Nobody likes to complicate things.

 

9. People buy to move further away from pain

If you had Toothaches, you know they aren’t fun. They just hurt like hell.

For example, If you have a toothache for long enough, eventually you’re going to make one of

Two decision in your purchases –– 1. A bottle of Advil or 3. a visit to the dentist.

Whatever the choices each individual make, The bottom line is that people buy to either prevent or remove life’s Problems.

So, if your product is gonna save or make their life even a little bit better, it will sell.

Same goes with your online course.

 

Final Words

So, out of those Nine reasons why people buy, which one should you focus on?

Which one is your point of differentiation? I suggest you focus on one of them instead of trying to compete on price as well as on quality as well as on selection and then convenience as well as on personalized service.

Because when you focus on quality, chances are you need to charge more in order to deliver that kind of quality.

You need to charge more money if you want to offer that personalized service. So, focus on one of these.

So, you now know the Nine reasons why people buy.